Custom Metal Pins For Apparel
Make your brand wearable with custom enamel and die struck pins crafted for clothing brands, corporate events, and promotional campaigns. From soft enamel with vibrant color fills to die struck metal with an elegant antique finish — each pin is manufactured to your exact specifications with your logo, artwork, or custom shape. Low minimums starting at just 25 pieces with a fast 15-day turnaround.
Premium hard enamel pins with a smooth, polished finish flush with the metal borders. Durable and scratch-resistant — perfect for brand merchandise, employee gifts, and retail-ready accessories. Custom shapes and pantone color matching available.
Vibrant soft enamel pins with recessed color fills and raised metal borders for a textured, dimensional look. The most versatile pin style — ideal for promotional giveaways, band merch, and collectible trading pins. Starting at just 25 pieces.
Elegant die struck pins with no color fill — just beautifully stamped metal with raised and recessed areas. Available in gold, silver, copper, and antique finishes. Perfect for corporate awards, military insignia, and luxury brand accessories.
Full-color printed pins with photographic detail and unlimited color options. Finished with an epoxy dome coating for a glossy, protected surface. Great for complex logos, photo-realistic designs, and gradient artwork that enamel can't achieve.
"The woven labels turned out absolutely perfect. Detail is incredible — you can see every thread in our logo. Fast turnaround and the proofs were spot-on."
"We switched from printed to woven satin labels and the quality upgrade was dramatic. Our customers immediately noticed the difference."
"Best label company we've worked with. Low minimums, fair prices, and a rep who actually knows the difference between damask and satin."
Frequently Asked Questions
Hard enamel pins are the standard for premium streetwear and fashion collectibles, the polished, glass-smooth surface reads retail-grade to customers who collect pins as brand artifacts. Soft enamel is the most common format for branded merch runs. Die struck pins in antique brass or silver deliver a minimal, luxury aesthetic for brands that want to skip the "pin culture" look. Building a pin collection as a brand artifact? Start with hard enamel for the hero pin. Configure your order and see live pricing on the pin page.
Hard enamel reads refined and polished, smooth surface, richer perceived quality, the pick for pins sold in retail or as premium merch. Soft enamel has the textured, slightly retro look deeply embedded in streetwear and collector culture. It comes down to positioning: polished and premium (hard) vs. textured and cultural (soft). Compare both on the pin page.
Yes. Every pin type is die-cut to any custom shape, matching the exact silhouette of your logo or icon with no shape surcharge for standard brand marks. Custom die-cut shapes are included in the unit price. Build your custom-shape order online, pricing is shown for your quantity (25-piece minimum).
Custom pins start at 25 pieces, low enough for limited drops, collab exclusives, and event merch. Hard enamel, soft enamel, die struck, and printed pins all start at 25 with no setup fees. See live pricing for your drop size and order on the pin page.
We offer some of the fastest turnaround possible for custom products anywhere in the USA, but be honest with your timeline on pins. Hard enamel is our longest-lead item because of the multi-step process (die-striking, plating, enamel fill, polishing): standard turnaround is 15 business days, and rush isn't currently available on pins. Free digital proofs arrive within 24 hours. For a drop or pop-up, start your pin order three to four weeks out to hit your window comfortably. Start on the pin page or ask your rep for an exact timeline.
Yes. Every order includes a free digital proof within 24 hours, and most pins include the option to approve a production sample photo of the enamel finish before the full run (we make one sample, photograph it on our New York floor, and email it within 5 business days of proof approval). To feel the difference between hard enamel, soft enamel, and die struck in hand, a physical sample is available on request. A $1 multi-finish sample pack is also available if you'd like to compare up front.
Yes. Enamel pins are one of the best merch products for a launch brand: collectible, low-cost to start (25-piece minimum), and they turn your logo into a brand artifact fans want to wear and collect. They pair naturally with apparel drops and event sales, displayed on bags, jackets, and hats. Order a small run, see how customers respond, then scale. Configure your order and see live pricing on the pin page.
Hard enamel wins for daily-wear durability, the flush, polished surface is scratch-resistant and holds up in a pocket or on a worn jacket better than soft enamel's textured finish. Hard reads jewel-like under light; soft is textured and more saturated, and more accessible on budget. Pick hard for pins that get worn hard, soft for budget-friendly drops. Both look great. Order on the pin page.
Butterfly clutch is standard, rubber clutch for a more secure hold on heavy-use wearables, and magnetic backing for high-end applications or no-damage attachment on delicate fabrics. Pick based on where the pin lives, butterfly for most apparel and bags, magnetic for thicker materials and hats. Choose your attachment when you order on the pin page.
Vector (AI, EPS, SVG, PDF) is preferred for the cleanest output, but a high-quality JPEG or PNG works too, raster files are fine, we handle conversion. Your free digital proof arrives within 24 hours so you can confirm the design reads correctly at pin scale before production. Upload the highest-quality file you have and we'll prepare it.
Yes. Affordable custom pins start at 25 pieces, and soft enamel gives you a quality, on-brand pin at a lower per-unit cost than hard enamel. A budget pin can still look like a real drop, not bulk merch. The affordability comes from accessible minimums, not cut corners, and you approve a free digital proof (plus a sample photo option) before the full run.
You can order custom enamel pins online from New York Custom Labels, a US-based manufacturer with our office and team in New York, so "near me" means a domestic pin maker you can reach, with fast nationwide shipping and no customs holdups. For NYC brands doing drops and collabs, that's a New York-rooted maker behind your order, at a 25-piece minimum. We ship across the country (online ordering, no walk-in retail).
Because we're a US-based manufacturer with our office and team in New York, not an overseas middleman, with no setup fees, a 25-piece minimum, transparent online pricing, and a free proof before you commit. For a drop or collab: hard or soft enamel, collectible-grade finishes, a dedicated rep, and no customs delays. Making custom merch since 2008, see live pricing.
Yes. Four guarantees: quality that matches or beats any competitor; money back if the pins don't match the digital proof or sample photo you approved; on-time shipping on or before your ship date (timed from your selected turnaround, starting once all approvals are received); and a human you can reach. For a drop or collab on a deadline, on-time shipping is guaranteed. New York team, no customs delays, since 2008, see live pricing.
A limited-edition pin feels collectible when the details signal intent: hard enamel's polished, jewel-like finish, a numbered or limited run, an elevated plating (black nickel, antique, or rose gold), and a branded backing card that frames the pin as an artifact. Tight color count and a custom silhouette read more "drop" than "bulk merch." Spec hard enamel for the hero pin and we'll proof the finish before production. Order on the pin page.
Yes. Collab pins are a natural fit, especially in NYC streetwear culture: one design carrying two brand marks, in hard or soft enamel, at a 25-piece minimum so a limited collab run stays low-risk. Add a co-branded backing card to frame it as a drop. Send both marks and we'll proof the combined design free before production. Note the 15-business-day pin lead time (no rush) and plan your collab timeline around it. Order on the pin page.
For apparel branding, 1 to 1.25 inches is the most popular size, large enough to show your logo clearly while staying comfortable on a jacket, hat, or bag. Simpler logos read well at 1 inch; detailed designs may want 1.25-1.5 inches. Send your artwork and we'll recommend a size on your free proof. Start your order on the pin page.
Yes. Printed pins put a full-color logo or photograph directly on the pin via high-quality CMYK printing sealed under a clear epoxy dome. The dome adds a slight magnifying, 3D effect that makes high-detail artwork pop, with no color-count limit, they reproduce photos, gradients, and complex artwork that enamel can't. If your design lives in Photoshop or includes a photograph. This is the format. Printed pins start at 25 pieces like every other pin type. Order on the pin page.
Yes. Full CMYK printing reproduces album art, portraits, and continuous-tone photography faithfully at pin scale, sealed under the epoxy dome for vivid detail, perfect for an artist or music merch drop where enamel's color limit won't cut it. Die-cut the pin to your artwork's silhouette for extra impact. Upload your highest-quality image and we'll proof it free. Order on the pin page.
Printed pins are the most photorealistic format, full CMYK, unlimited color, photographic detail under a clear epoxy dome, and yes, they can be die-cut to a custom shape matching your artwork's exact silhouette. That combination makes a high-end merch pin read as a design object, not generic merch. Upload your art and we'll proof shape and color free. Order on the pin page.
Work With Our Experts
A dedicated specialist at our New York office is assigned to every order
Create Artwork In Seconds. Try It Now.
Transform your idea into production ready artwork instantly. Include your brand logo if desired. Available to activate on most product pages. Free, unlimited, and built for apparel brands and designers.
Factory Direct Pricing For Custom Pins
Every custom pin we produce is manufactured to your exact specifications with no middleman markup. Choose from hard enamel, soft enamel, die struck, and printed pin styles, all starting at just 25 pieces. Free artwork setup, digital proofs within one business day, and a dedicated team member assigned to every order.
Pin Metal Color Options
Select from a full range of metal plating finishes to match your brand aesthetic. Available options include gold, silver, black nickel, copper, and antique finishes in both polished and matte variations. Each metal color can be applied to any pin style, whether hard enamel, soft enamel, die struck, or printed.
Die struck pins showcase the metal finish as the primary design element, making your plating choice especially important. For enamel pins, the metal borders and exposed areas create contrast against your color fills.
Shop Soft Enamel Pins ▶
Pin Packaging Options
Present your pins exactly the way your brand deserves. Standard packaging includes a clear polybag, with upgrades available for retail-ready and premium presentation: velour pouches, custom backer cards with your branding, and plastic or velour display boxes in 1" and 2" sizes.
Custom backer cards are popular for retail and event sales, turning each pin into a complete branded product. Velour boxes add a luxury unboxing experience for corporate gifts and limited edition releases.
Shop Hard Enamel Pins ▶
Special Custom Pin Options
Take your pin design further with specialty add-ons. Options include glitter enamel fills, glow-in-the-dark enamel, rhinestone accents, transparent and translucent enamel, and epoxy dome coating for a glossy protected finish. Structural options include cutouts for unique silhouettes, two-post backing for larger pins, and custom shapes in any outline.
Add back stamps or back laser engraving for serial numbers, website URLs, or edition markings. Attachment options range from standard rubber clutches in 11 colors to butterfly clutches, magnets, safety pins, jump rings, key rings, keychains, and pendant charms.
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Need to See Some Samples?
Get a feel for our quality before you order. Sample packs include a variety of woven labels, patches, and hang tags so you can see the craftsmanship firsthand.
- Sample packs ship within 1 business day
- Includes woven labels, patches & hang tags
- Only $1 with free domestic shipping




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