Soft Enamel Pins
Custom soft enamel pins for merch, companies, clubs & apparel brands. Soft enamel lapel pins have a textured surface with recessed enamel areas. The result is a textured pin with a classic look and premium appeal, perfect for personal expression or promotional purposes. Whether used to showcase a brand logo or commemorate a special event, soft enamel pins offer a collectible piece of branding that is durable and eye-catching.
Upload your finished artwork or a simple logo. Our team will help finalize your soft enamel pin design and send you a digital proof for approval within one business day. A team member will be assigned to your order in case you have any questions.
Create your Artwork Instantly
- Easily create your artwork using only text and your imagination
- Add a logo or design element to your artwork if you desire
Our Order Process
- Get your Digital Proof within 1 business day. Approve or reject your proof from your customer account.
- After your approvals are complete, view your Ship Date in your customer account.
We love working with New York Custom Labels. Our sales rep Ariana Best has been amazing to work with. She is very receptive to feedback, knowledgable and helps us to ensure we are able to hit our clients deadlines.
The Lables came out great for my new brand exactly what I was looking for, and looking forward to further buisness with this vendor.
Great service and product
Frequently Asked Questions
Q: What are soft enamel pins, and are they right for a streetwear brand's first pin collections?
Soft enamel pins have a textured surface where the enamel sits recessed below the raised metal lines. You can feel the ridges, giving a tactile, industrial, badge-like feel that's deeply embedded in streetwear and collector culture. They're often the right call for a first drop: more economical, highly collectible, and a quality on-brand pin at a lower per-piece cost, starting at 25 pieces.
Q: How much do soft enamel pins cost?
More economical than hard enamel, pricing is on the product page; just enter your quantity. With a 25-piece minimum, a soft enamel run is accessible for any drop or test, giving you a quality, on-brand product at a lower per-unit investment. Configure your order and see live pricing.
Q: How many colors can soft enamel pins have?
1-8 fill colors standard, more than hard enamel's practical range, because the raised metal lines cleanly delineate each fill area. That makes soft enamel a good fit for more colorful designs. Provide Pantone references for accuracy.
Q: What's the minimum order for soft enamel pins?
25 pieces, the standard minimum for all pin types, and a perfect starting point to test a design before a larger drop. No setup fees, free proof first.
Q: What backing and plating options are available for soft enamel pins?
The same plating as hard enamel, gold, silver, black nickel, antique finishes, rose gold, and the same backings: butterfly clutch, rubber clutch, locking pin back, and magnetic. Your choice of soft vs. hard doesn't limit your metal or backing options.
Q: What makes soft enamel different from hard enamel?
Soft enamel = recessed texture with raised metal lines you can feel = more industrial and wearable; hard enamel = flush, polished, glass-smooth = more jewel-like and collectible. Both are quality products; the choice is aesthetic and budget. Choose soft for value, texture, and that cultural streetwear look.
Q: Can soft enamel pins be made with special effects?
Yes. Glitter fills, glow-in-the-dark enamel, translucent/transparent enamel (to show the metal underneath), and photographic screen-printed panels within the enamel areas. Soft enamel is the more flexible format for special effects because the recessed fill areas accommodate different materials, a great way to make a first drop stand out. Tell us the effect you want and we'll proof it.
Q: Are soft enamel pins the industry standard for streetwear brand pin collections?
Soft enamel is the most common format for streetwear pin drops, the textured, recessed finish is the look deeply embedded in pins and collector culture, and the lower per-unit cost makes limited runs and merch easy. For a premium hero pin you might upgrade to hard enamel, but for the core of a drop, soft enamel is the standard.
Q: Can soft enamel pins include a glitter or glow-in-the-dark fill effect for an order?
Yes. Glitter fills and glow-in-the-dark enamel (plus translucent enamel and screen-printed detail) are popular ways to make a drop pop and feel collectible, and soft enamel's recessed fill areas handle them well. Tell us which effect you want and we'll proof it before production.
What Are Soft Enamel Pins?
Soft enamel pins are a popular choice for custom designs, offering a vibrant, textured finish that brings artwork to life. These pins are made by filling recessed areas with enamel, leaving the metal edges slightly raised for a tactile, detailed effect. Known for their durability and affordability, soft enamel pins are perfect for everything from promotional giveaways to stylish accessories. Their versatility makes them an excellent option for brands, organizations, and individuals looking to create unique, high-quality custom pins.
Tips for Creating Eye-Catching Soft Enamel Pin Designs
Creating eye-catching soft enamel pin designs involves a blend of creativity and attention to detail. Start by choosing vibrant colors that stand out, as the contrast between the raised metal lines and the recessed enamel can create striking visuals. Simplicity is key; avoid overcrowding the design to ensure that each element is easily recognizable. Incorporate bold outlines to define shapes and enhance visibility from a distance.
Soft Enamel vs Hard Enamel:
Soft enamel pins and hard enamel pins are distinguished by their texture, finish, and the production process. Soft enamel pins feature recessed enamel areas with raised metal edges, giving them a textured, three-dimensional appearance. Hard enamel pins, on the other hand, are polished to create a smooth, flat surface with a glossy finish. Both types of pins offer unique aesthetic qualities, with soft enamel pins emphasizing detailed, textured designs, while hard enamel pins provide a sleek and smooth finish. The choice between the two often depends on the desired visual effect and feel.
Packaging Options for Soft Enamel Pins:
When customizing hard enamel pins, several special options are available to enhance their visual appeal. You can incorporate features like glitter, rhinestones, glow-in-the-dark, translucent, and transparent enamel to make your pins truly stand out. For a more premium finish, consider adding elements such as cutouts, and custom backstamps. These options work together to create pins that are both visually striking and unique to your brand or design vision.
Top Uses for Custom Soft Enamel Pins: From Branding to Collectibles
Custom soft enamel pins are versatile and popular for branding, marketing, and collecting. Companies use them to promote brand awareness, while collectors cherish limited edition designs. They’re ideal for commemorating special events, supporting causes, and creating lasting connections, offering endless possibilities for creative expression and engagement.
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